Yesterday I got my invite through to Google Optimize, Google's new A/B testing tool. I'm going to experiment to see how it works.
I'd like to see how this works with a quick A/B test. I'm going to make a Matrix inspired page and I'd like to see whether visitors agree to take a pill when presented with either a red pill or a blue pill. The fictional experiment will assume that the page is already showing red pills and the hypothesis to test is whether or not showing a blue pill results in more clicks to take the pill.